Bowhunting Equipment

The Archery Equipment Authority - Bowhunting World Magazine ...


A similar magazine to this one, which I think might be a better pick if you are looking for a something on this topic, is Bowhunting Magazine. After all, they do bill the magazine as “The Archery Equipment Authority”. Although it is not really for the beginner, I think beginners can use this magazine to help themselves learn more about the sport. Another regular column, Home Bow Mechanic discusses how to maintain and adjust your equipment.Then, there are the Features, which are the main articles. Another way to improve Bowhunting World will be to increase the depth and quality of their articles. As it stands now, there were four articles in the features section, at about 3-5 pages in length. Each of the columns was barely more than a page. Expanding the editorial content of this magazine will go a long way toward improving its standing as a quality publication. I think expanding the product review section, and leaving the articles and columns to focus more on the educational and experience aspects of the sport can improve this magazine. It is hard to find many pages that don’t have at least one or two small ads on them. It’s layout and design in the body of the magazine is very straightforward, not seeking to overwhelm the reader with wild graphics, gimmicky typography, or other silliness. Most of the advertisers are makers of equipment that will be of interest to hunters and archery enthusiasts (surprise!), such as arrows, cleaning supplies, targeting aids, clothing, and others.The substance of the book is broken up into three sections. Most of the opening pages of the book are filled with full-page ads, but once you get past that, then advertising is kept in the margins. Now I know what you may be thinking, and let me just put your mind at ease…. One column in the June 2002 issue, is by Chuck Adams, entitled Taking Unusual Shots, talks about how to be a successful hunter, may require taking shots from off-balance or poorly adjusted body positions to make the kill. Other featured articles cover other types of game hunting, like bow fishing and small game, and another article about the technology of the tree stand.Overall, Bowhunting World is a fair magazine for archery and hunting enthusiasts. Published nine times a year by the Ehlert Publishing Group, this magazine provides a wealth of information on anything related to the bow and arrow. That magazine has more of what I am describing, plus the subscription price is six bucks cheaper. The article starts with the story of one newcomer to the sport, a Northwest Airlines flight attendant named Tiffany Profant. The article talks about how enthusiasts can, and should, try and stimulate an interest in the sport in their friends, spouses and children. The cover art might be little more adventurous, utilizing more attention grabbing methods. The cover price is listed at $3.99 $4.99 Canadian), with a subscription running at $18.95.The editorial to advertising balance is tipped a little more in favor of the advertising. The cover story to this issue is entitled Wanted: Women & Kids. The Departments section includes, among other things, a New Gear section, which gives brief descriptions of new products, and Tech Talk, which is just a fancy name for letters to the editor. The most daring thing the designers might do will be to have a headline or blurb crossover between two pages. There are also tips about how to coach a beginner to cultivate their interest, rather than allowing them to become frustrated and quit. This is NOT an article about how to hunt down and shoot women and kids! This year marks the 50th anniversary for the magazine, and the issue I have in hand is the June 2002 edition.Generally falling in the range of 70-80 pages in length, the magazine itself is printed in full color on a medium weight stock.